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Marketing Portfolio — 2026 Jakarta, Indonesia

Marketing

PORTFOLIO

Hazel Alberta
Open to work — Jakarta · on-site / hybrid

Hazel Alberta

Business Partnership · Branding · Event Management · Marketing Communication

01 / About

ABOUT
ME

Hazel Alberta

Hazel

ALBERTA

Spearheaded end-to-end product launch management, including the design and execution of comprehensive product marketing strategies.

Planned and orchestrated major promotional events while managing all social media platforms and content creation for effective brand engagement — from seasonal menu launches and thematic holiday promotions to high-impact offline activations, all aligned with ROI targets.

Core expertise

  • Business Partnership
  • Branding & Brand Awareness
  • Event Management
  • Marketing Communication
  • Public Speaking & MC
  • Social Media & Content
02 / Experience

My

EXPERIENCE

Four roles, one company. I grew from the shop floor in Semarang to leading national marketing campaigns out of Jakarta.

INDOMARET GROUP

JAKARTA · INDONESIA

STRUK KARIER
CAREER RECEIPT

OPERATIONAL INTERNSHIPSemarang · 2020–2021
1 THN 5 BLN
MDP — FLAGSHIP OPSJakarta Selatan · 2021–2022
11 BLN
MDP — MARKETINGMister Donut ID · 2022–2024
1 THN 6 BLN
JR. MARKETING MANAGERJakarta · 2024–now
2 THN 6 BLN

ROLES4

TOTAL SPANAPR 2020 — NOW

★ RUNNER UP MDP AWARD 2023

TERIMA KASIH SUDAH BERKUNJUNG

HAZEL ALBERTA · MKT COMM

  1. 2024 — now

    Junior Marketing Manager

    Indomaret Group · Jakarta

    Architected a robust omnichannel campaign calendar encompassing seasonal menu launches, thematic holiday promotions and high-impact offline activations, ensuring all initiatives were aligned with ROI targets.

    • Campaign Planning
    • Brand Activation
    • ROI
  2. 2022 — 2024

    Management Development Program

    Indomaret Group · MDP Marketing, Mister Donut Indonesia

    Marketing track of the group's management development program, running brand communication and regular events for Mister Donut Indonesia.

    • Communication
    • Public Relations
  3. 2021 — 2022

    Management Development Program

    Indomaret Group · South Jakarta

    Team operations for the flagship Mister Donut store, including kitchen production.

    • Operations
    • Public Relations
  4. 2020 — 2021

    Operational Internship

    Indomaret Group · Semarang, Central Java

    Outlet team operations at the flagship Mister Donut store — where the whole thing started.

    • Data Analysis
    • Public Relations
03 / Education

My

EDUCATION

Hazel Alberta
  1. 2017 — 2021

    S.I.Kom — Communication & Media Studies

    Universitas Kristen Satya Wacana · Public Relations concentration

    Graduated with a 3.84 GPA. Active as campus MC, Gitapati (marching band drum major) and on the Campus Promotion Team — where public speaking stopped being a skill and became a habit.

  2. 2023

    Managing Team Performance

    Coursius · Professional certification

    Team leadership and performance management, taken while stepping up into the marketing track of the MDP.

  3. 2021

    Published research

    IMPRESI: Jurnal UNS

    Integrated marketing communication strategy to increase sales and brand awareness — the thesis that set the direction for everything after it.

04 / Selected work

Selected

WORK

Campaigns and stages — the events where the brand actually meets people.

Hazel hosting the Indomaret 38th anniversary grand prize draw on stage
Master of Ceremony

Undian Gebyar Ulang Tahun Indomaret ke-38

Hosting the national anniversary grand prize draw — Suzuki XL7 Hybrid, Honda PCX and a Rp50.000 spend-to-win mechanic.

Ballroom event celebrating 400,000 Member Merah Indogrosir
Milestone campaign

400.000 Member Merah Indogrosir

Loyalty milestone celebration for Indogrosir's Member Merah programme.

Press conference stage for the CAP PANDA and Kung Fu Panda 4 screening
Brand partnership

NOBAR Kung Fu Panda 4 × CAP PANDA

MC for the press conference of the joint screening — a partnership activation covered by national media.

Hazel receiving the Runner Up MDP Award certificate
Award

Runner Up MDP Award 2023

Recognised for “Optimalisasi Penggunaan Media Sosial dan Event Reguler dalam Menciptakan Brand Awareness”.

05 / Recognition

Awards &

PUBLICATION

Apr 2024

Runner Up MDP Award 2023

Indomaret Group

Awarded for “Optimalisasi Penggunaan Media Sosial dan Event Reguler dalam Menciptakan Brand Awareness” — optimising social media and regular events to build brand awareness.

Sep 2021

Analisis Komunikasi Pemasaran Terpadu dalam Meningkatkan Penjualan dan Brand Awareness

IMPRESI: Jurnal UNS

Peer-reviewed study on integrated marketing communication strategy to increase sales and brand awareness.

2017 — 2021

Campus MC & Gitapati

Universitas Kristen Satya Wacana

Master of ceremonies and drum major for university events, plus the Campus Promotion Team — four years of stage time before the first job.

06 / Skills

What I

DO

  • Marketing Communication
  • Branding
  • Event Management
  • Business Partnership
  • Public Speaking
  • Master of Presentations
  • Public Relations
  • Communication
  • Campaign Planning
  • Brand Activation
  • Social Media Management
  • Content Creation
  • Product Launch
  • Data Analysis
  • Microsoft Office
Hazel Alberta

Let's connect

TERIMA
KASIH

Open to marketing communication, branding and event roles in the Jakarta metropolitan area — on-site or hybrid.

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